Posts tagged ‘tv commercial production’

How to Use Your Video to Grow Your Business

With a little preparation, it is not hard to produce good business video and use it to your best advantage — on the web, at trade shows, in your office and more.

You might think that once you have your video done, you’ll have your web guy or gal slap it up on the old web site and your done. Time to put your feet up and wait for the world to show up with fistfulls of dollars.

Don’t be disappointed if this does not occur. We all tend to have unrealistic expectations, though as an  advertising executive, this is not a phrase I would recommend using with clients. My point is that we may look at our products or services the way we look at our kids or our pets: they are utterly perfect and can do no wrong.

This may be, but we need to convince the buyers — and we’ve just made a video that does just that.

But now what? How do we get it in front of folks?

There are at least 5 ways to use your video to get the most bang for your buck:

  • As a DVD to give out to prospects
  • On your web site (consider both full length versions and segmented by topic)
  • On air
  • You’d be surprised at how little it costs to buy time on major network and cable channels, where competition is fierce.
  • Consider Paid Programming: half hour programs run in the low to mid 4-digits for air time.
  • At trade shows, both as giveaways and running continuously at your booth
  • For presentations in front of business groups (of prospects, chambers of commerce, peers, etc.)
  • Running in office
  • On video sites like YouTube and Vimeo with proper tags that will steer the viewers you want to watch the video.

Add a little social networking: listen to the conversations on Twitter, LinkedIn, Facebook, etc.

Gently chime in with some positive helpful ideas now and then, and include links to your video.

If you build it right, they will come.

Located in Long Beach, NY, eFace media provides advertising, web design and video production services to Long Island and the New York City metro area.


January 9, 2011 at 2:45 am

How to Make a Great Video to Grow Your Business.

The use of video, TV commercials, paid programming and web video has exploded in the last few years.

Few companies seem to understand which businesses, and there are many, lend themselves to growth via video, and which do not.

As a business video provider for Long Island and the metro New York City area, we have had the opportunity to strategize with clients of all kinds — industrial, medical, education- or organization-related, and corporate — all smart businesspeople seeking growth, better visibility and market penetration for their goods or services.

The guidelines we suggest to each are the same:

Consider who your best target audience(s) might be. Who uses your product or service? Who might benefit the most from what you do? The answer is: probably more than just one type of person or business.

Put yourself in each of their shoes for a few minutes.

What information do they need? What mis-information might they have, that needs correcting?

How can you help them?

If you have been at all successful in your business relationships, someone someplace is benefiting.

You cannot be everywhere. Let your video talk and help them for you, using a little Hollywood magic:

• show how others have been helped (testimonials). The best kind are real people using their own words.
• show how they can be directly helped (how-to videos), and, most importantly:
• show how much better their lives, their health or their work will be as a result of using your product or service

The key word in all of the above is show.

Saying is okay. Showing is much better.

Consider gearing a segment of your video specifically for each type of person/industry who benefits from your product or service. This way, everyone understands his or her need as soon as he or she sees the video.

Or, if cost does not allow, include at least a sentence or two pointing out how everyone you can think of — specifically! — can and will benefit from your product or service.

In Part II: How to Use Your Video To Grow Your Business

November 19, 2010 at 9:22 pm



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