Posts tagged ‘social media marketing’

Marketing Professionals and Your BPC

Consider the value of a seasoned professional, who is motivated to help your business maintain and grow its market share and its connection to your BPC (Best Potential Customer).

We come across experienced executives who do not have trusted, vetted marketing professionals, let alone a team of them, and, as a result, their businesses suffer.

Your pros should not only understand your business, they should also have a deep and intuitive grasp of both traditional and “new” (i.e., Internet) marketing, and be able to talk to you about how and why each would benefit (or not benefit) your business and your BPC. They should not look for the quick sale, but be there steadily, offering insight, understanding, and be willing to listen more than talk.

Do you have a marketing team you can trust?

David E. Feldman co-founded eFace Media as Eface Graphics LLC in 1989.
Contact him at dave@eface.com or call 516 432 1559.

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August 27, 2012 at 1:16 pm

Social Media: Increase Exposure, Leads And Profits

Social media marketing is critical to today’s business success. Read on and find out why you need to integrate this into your marketing strategy.

The Internet has gone social. Social media is the key to interacting with prospects and customers in a way that’s never been seen before. If you’re not convinced, then look at the statistics and you’ll see why your marketing efforts need to heavily go in this direction.

Some Eye Popping Stats

  • It’s predicted that Facebook is on track have one billion members by August of this year.
  • Fans that like your Fan Pages are more inclined to interact with your company than in other mediums.
  • 70% of all mobile users have done comparison shopping using their smart phones
  • 300 million people now regularly access Facebook using mobile devices.
  • For each dollar spent, marketing via social media returns $1.50 on average.
  • The average campaign using social video gets a whopping 30.1% rating in additional media value.

If you want to connect with your target prospect and continue to gain loyalty among present customers or clients, it’s critical that you use social media venues to increase your brand awareness and build your business.

Social media platforms include sites such as:

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Blogs
  • Digg, Squiddoo and Reddit

By correctly using social media marketing, your information will become the most relevant and more easily accessible content in your industry. The use of this medium allows you to not only post the latest news, information and services you provide, but gives you the ability to get to know your prospects and customers by interacting with them on a daily basis.

By talking, posting, commenting, tweeting about products and services, upcoming events, specials and discounts, you can get the word out faster and more efficiently than ever before. For example, by asking questions on a Facebook fan page, you have the ability to take the pulse of your customers and know what they like, dislike and thereby better understand them.

Where Else Do You Have Access To So Many Prospects?

This kind of information is priceless and can help you constantly improve your business and image. In addition, the sheer numbers of people online using social media, allow you to grow your prospect and customer base quickly and cost effectively.

For many businesses, social media marketing can be very exciting and overwhelming at the same time. It’s important to learn as much as you can about how to use this medium in your own business.

However, don’t let that stop you from taking any action. There are many social media experts that can teach you and also help you establish a strong presence on the Internet . Bottom line, if you want to successfully grow your business into the 21st century, you’re going to have to use social media marketing in your business.

Call 516 432 1559 today or email info@eface.com to learn more.

April 16, 2012 at 12:02 pm


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