Posts tagged ‘long island marketing’

Case Study 19 – Video to Launch New Product to Long Island, the New York City Metro Area and Beyond

The Challenge

Video Production for Long Island and the New York Metro Area

The challenge is to create an entertaining demo video for the launch of a new product to viewers on Long Island, the New York metro area and beyond.

The video has to reflect the brand’s campaign look, along with its feel and tone. Moreover, the deadline is right around the corner – a difficult task, particularly under pressure.

The Solution
Since time was short, our creative team had to work fast. We garnered a sense of the functions and features that came with the product by interviewing the client’s staff. Our team implemented these findings in order to create a 3-minute marketing video to showcase the potential of the product to its best potential audience, including both end users and distributors. We also integrated a fast-paced soundtrack to set the tone of pulsing immediacy. The video was produced with an aesthetic of image, sound, tone and type, that reflected the values of its intended audience.

The Result
The client loved the piece and the public’s interest was piqued and grown as part of a successful marketing campaign.

Learn more about video production services from eFace Media, located in Long Beach, NY, serving Nassau County, Suffolk County and the New York metropolitan area. Click to visit eFace Media or call 516-432-1559.

September 15, 2014 at 9:20 pm

Marketing Professionals and Your BPC

Consider the value of a seasoned professional, who is motivated to help your business maintain and grow its market share and its connection to your BPC (Best Potential Customer).

We come across experienced executives who do not have trusted, vetted marketing professionals, let alone a team of them, and, as a result, their businesses suffer.

Your pros should not only understand your business, they should also have a deep and intuitive grasp of both traditional and “new” (i.e., Internet) marketing, and be able to talk to you about how and why each would benefit (or not benefit) your business and your BPC. They should not look for the quick sale, but be there steadily, offering insight, understanding, and be willing to listen more than talk.

Do you have a marketing team you can trust?

David E. Feldman co-founded eFace Media as Eface Graphics LLC in 1989.
Contact him at dave@eface.com or call 516 432 1559.

August 27, 2012 at 1:16 pm

Slowly But Surely: Industrial Companies Are Going Social

The overall consensus is that the use of social media by the industrial sector is experiencing a very slow adoption rate.  Industrial professionals such as engineers, technical managers, purchasing agents and research/development personnel, tend to sit on the sidelines and observe the conversations rather than taking part in them.  Having a work related conversation via social media is easy, but to the engineer with 20 projects going on at the same time along with several “hot” production deadlines, posting a Twitter comment or a Facebook status just doesn’t fit into an average day.

However, social media usage is likely to grow among industrial professionals. Those starting a Facebook account grew from 59% in 2011, almost a forty percent year over year increase.  Statistically this appears to be the hottest social media trend, however more than two-thirds of these professionals indicate that less than 20% of this content is work related.  Long term indicators are that the increased use of Facebook has the potential of becoming a viable marketing tool.

According to a recent study done by GlobalSpec, participation in social media by industrial companies is as follows:

•    40% provide an online discussion community for customers
•    33% provide one internally for employees
•    26% use video
•    24% now have a company blog
•    9% are using Twitter

The world is becoming smaller as conversations become more and more international via the use of the social media. As this happens, companies have the opportunity not to just produce and sell a product, but to become a part of the conversation. For long-term stability and maximum growth, it is not only imperative for industrial companies to jump on the social media band wagon but they also need to get behind the wheel and start driving.

May 18, 2011 at 10:40 pm


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