Posts tagged ‘industrial video’

Case Study 19 – Video to Launch New Product to Long Island, the New York City Metro Area and Beyond

The Challenge

Video Production for Long Island and the New York Metro Area

The challenge is to create an entertaining demo video for the launch of a new product to viewers on Long Island, the New York metro area and beyond.

The video has to reflect the brand’s campaign look, along with its feel and tone. Moreover, the deadline is right around the corner – a difficult task, particularly under pressure.

The Solution
Since time was short, our creative team had to work fast. We garnered a sense of the functions and features that came with the product by interviewing the client’s staff. Our team implemented these findings in order to create a 3-minute marketing video to showcase the potential of the product to its best potential audience, including both end users and distributors. We also integrated a fast-paced soundtrack to set the tone of pulsing immediacy. The video was produced with an aesthetic of image, sound, tone and type, that reflected the values of its intended audience.

The Result
The client loved the piece and the public’s interest was piqued and grown as part of a successful marketing campaign.

Learn more about video production services from eFace Media, located in Long Beach, NY, serving Nassau County, Suffolk County and the New York metropolitan area. Click to visit eFace Media or call 516-432-1559.

September 15, 2014 at 9:20 pm

Marketing Professionals and Your BPC

Consider the value of a seasoned professional, who is motivated to help your business maintain and grow its market share and its connection to your BPC (Best Potential Customer).

We come across experienced executives who do not have trusted, vetted marketing professionals, let alone a team of them, and, as a result, their businesses suffer.

Your pros should not only understand your business, they should also have a deep and intuitive grasp of both traditional and “new” (i.e., Internet) marketing, and be able to talk to you about how and why each would benefit (or not benefit) your business and your BPC. They should not look for the quick sale, but be there steadily, offering insight, understanding, and be willing to listen more than talk.

Do you have a marketing team you can trust?

David E. Feldman co-founded eFace Media as Eface Graphics LLC in 1989.
Contact him at dave@eface.com or call 516 432 1559.

August 27, 2012 at 1:16 pm

How to Make a Great Video to Grow Your Business.

The use of video, TV commercials, paid programming and web video has exploded in the last few years.

Few companies seem to understand which businesses, and there are many, lend themselves to growth via video, and which do not.

As a business video provider for Long Island and the metro New York City area, we have had the opportunity to strategize with clients of all kinds — industrial, medical, education- or organization-related, and corporate — all smart businesspeople seeking growth, better visibility and market penetration for their goods or services.

The guidelines we suggest to each are the same:

Consider who your best target audience(s) might be. Who uses your product or service? Who might benefit the most from what you do? The answer is: probably more than just one type of person or business.

Put yourself in each of their shoes for a few minutes.

What information do they need? What mis-information might they have, that needs correcting?

How can you help them?

If you have been at all successful in your business relationships, someone someplace is benefiting.

You cannot be everywhere. Let your video talk and help them for you, using a little Hollywood magic:

• show how others have been helped (testimonials). The best kind are real people using their own words.
• show how they can be directly helped (how-to videos), and, most importantly:
• show how much better their lives, their health or their work will be as a result of using your product or service

The key word in all of the above is show.

Saying is okay. Showing is much better.

Consider gearing a segment of your video specifically for each type of person/industry who benefits from your product or service. This way, everyone understands his or her need as soon as he or she sees the video.

Or, if cost does not allow, include at least a sentence or two pointing out how everyone you can think of — specifically! — can and will benefit from your product or service.

In Part II: How to Use Your Video To Grow Your Business

November 19, 2010 at 9:22 pm


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