Posts tagged ‘digital marketing NYC’

3 Steps To Using The News For SEO and Brand Positioning

Content Marketing Ju Jitsu

Step 1: Find high ranking keywords or phrases for the niche of the industry where you want to stand out. Specific niches are better than general industries because it is easier to stand out. If, for instance, you are a manufacturer of sporting equipment, you might find standing out as a manufacturer of hockey gloves, for instance, to be less challenging both SEO-wise and in terms of branding, than standing out as a manufacturer of sporting equipment.

How do you find the right keywords or phrases: the Google Keyword Planner at the top right of your Adwords Account is a great way to find keywords that rank high in Google. You can simply click the first option: “Search for new keywords using a phrase, website or category, plug in the words you think would rank high for your niche in your industry, add your location, and Google will do the rest.

What’s great is that Google will tell you the monthly searches for your keywords or phrases, and then offer you other keywords options in a variety of related categories. Google will give you both Ad Group ideas (i.e., categories) and Keyword Ideas.

In Part 2: How do you put these keywords or phrases to work for your SEO and to position yourself as an expert?

TIP: use Geography as part of your search term: Sporting Apparel may not be quite as easy to rank as Sporting Apparel on Long Island!

Want help with your Branding, SEO and Content Marketing? email us at info@eface.com or call 516-432-1559 TODAY!

May 14, 2017 at 3:47 pm


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