How are your Google Rankings?

Search Engine Optimization by eFace Media

eFace Media offers competitive rates for premium SEO services

#SEO Success Stories

How high does your site rank in Google? 

How relevant are your keyword/phrase search terms?

Some recent eface Media SEO success stories:

UnitedSalesConcepts.com
Carry-Out food packaging #3 nationally.
Food packaging supplies #8 overall in national search (organic/main search area)
Wholesale food packaging #6 national search

InsuranceExpressNY.com
(located in Baldwin, NY)
baldwin ny truck insurance #1 and #4 in the organic (main) area
baldwin ny commercial insurance #1  in the organic  area
baldwin ny flood insurance #2 in the organic  area
nassau county flood insurance #9 in the organic area
baldwin ny auto insurance #6 overall #3 in Google Maps
baldwin ny car insurance #2 organic, #9 overall

NationalMolding.com
low cost resin molding #3
plastic buckle manufacturer #5
Backpack buckles #5

Eface.com
ny metro area video production #1
Long Island corporate video production #2
nassau county corporate video production #1
long island social media marketing #3
nassau county social media marketing #6
video production NYC  #13

eFace Media offers on-page and off-page search engine optimization. We can optimize your web site by geographic location or function. We incorporate social media marketing (SMM) into our optimization programs.
Call 516 432 1559 or email info@eface.com to see how we can help your business grow.
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February 22, 2012 at 4:00 pm 1 comment

Where The Jobs Are

Changing market conditions around the world have caused many companies to find alternative sources for labor and resources. Many jobs have already been sacrificed to the global community. Manufacturing jobs have been sent to China and Vietnam, tech jobs have found a home in India, and call centers have been dominated by India and the Philippines. A competitive marketplace and an increasing smaller global community have led many companies to question if and where lines should be drawn.

While it may be possible to outsource management, the abilities required of a successful management team often cannot be outsourced without significant loss in quality. Real understanding of the unique blend of skills a company requires and the best way to combine those skills with the appropriate personnel, innovative technology and experienced market campaigns cannot simply be dumped in the laps of a company halfway around the world with no long-term ties to the ideas, strategies, tactics or organizational models they hope to manage. Having experienced managers who know how to distribute workloads among foreign and domestic labor pools is critical for smooth company operations.

Modern technology has allowed us to diversify and expand with global conditions. We now can have boots on the ground and fingers on keyboards without being confined to the same physical location. Technology has provided the means to find labor globally, train labor efficiently and ultimately save the bottom line. The ties of understanding must, however, have “legs.”

In today’s global community, there is more to running a business than finding personnel or understanding SEO guidelines. World-class companies need to understand how to draw from the growing resources the world has to offer. Understanding a company’s unique needs and evaluating the market so as to develop and implement successful strategies, tactics and organization is a first step towards empowering a company to operate even more effectively.

Effective marketing campaigns center around management that understands how to use these resources effectively. Management is the key through which global members can coordinate every venue as fast-paced changes in demand occur. Knowing where to turn and how to disseminate crucial information at all levels in a company’s process helps hone the competitive edge that is so critical in today’s economy.

Once the business learns to leverage skilled employees, wherever they may be, in the service of strategic goals, and incorporates them into the business’s tactical operations, the company and its employees will in turn be able to spend more.

Successful businesses can adjust to changing business environments or risk falling behind their competitors. Profitability gained by leveraging world resources can strengthen the national, state, regional and municipal economies by giving the business and its employees the ability to spend locally.

Understanding when and where to outsource can make all the difference.

December 7, 2011 at 7:43 pm

How It’s Done: Effectively Blending Traditional Advertising with Social Media


According to a Nielsen Global Online Consumer Survey, consumers have greater trust in traditional media advertising than they do in online marketing. With the exception of brand websites (which are highly trusted), consumers trust ads on TV, print, radio and billboards more than they do emails, video, mobile and banner ads, and sponsored search links.

But here is something else to think about. In that same survey, the most trusted forms of advertising are personal recommendations, followed by online consumer opinions. And where do you find most personal recommendations and online consumer opinions these days?

In social media.

Ok, so now what do you do? Here are 5 tips for blending traditional advertising and social media:

1. Print Ads: Single message that is a driver to a landing page on your website. The landing page needs to contain the same message as well as the design of the print ad. The customer needs to instantly understand that this is the same offer as that they saw in the paper/magazine or online.

2. TV Commercials: Branding or offer message visually and verbally that once again drives to a landing page on the website. You have piqued their attention to visit the site – give them what they want … the offer.

3. Radio:  Single message that emotionally connects with the listener to create a mental idea of the offer, with either a phone number or website or landing page.

4. Outdoor: These by far have to have the simplest messages as you have a few seconds to grab their attention and the message has to be enticing enough for them enough to visit the site.

5. Real Life Networking: The opportunities are almost endless here. Business cards with social media profiles, ability to describe what you do in 60 seconds or less to pique interest (or move on). Bringing your offline community online helps, not only to grow your online community, but offers the opportunity to teach a newbie the ropes or interact with a local in a new way.

Bottom line: just as it doesn’t make sense to force your customers to connect with you only one way – you probably wouldn’t limit customers to just connecting over the phone for example, or just through a contact form on your website – effective communication in today’s world requires you to be where people are. The companies who are best able to reach out and connect are the ones who are seeing real results.

August 18, 2011 at 10:12 pm

It’s All About The Niche: The Future of Social Media

     Over a billion people worldwide are connected through social media. It has become a social utility, the same way electricity is a home utility. It’s a part of our lives and, given that, we want it our way.

YouTube gave us the ability to share videos. Facebook gave us real, efficient personal networks, and Twitter allows us to broadcast anything, from celebrity drug binges to political uprisings, around the world, in real time.

We can communicate in any form, at any time. The question is how long will we continue to communicate on the same Big 3 social media platforms?

Stay with me on here…

Remember when TV was just 3 major TV networks?

What happened next? Cable.

And then? Cable “niche” networks.

News, nature, sports, food, movies, travel, construction, weddings,  tech, fashion, women, men, and so on and so on…

Now there are cable networks for almost anything someone may be interested in.

Which takes me back to my main point, how long will the Big 3 have a monopoly over social media platforms?

I predict the market will demand new “niche” platforms over the next 5 years.

LinkedIn, a pre-eminent social network for professionals, is an example. Another is the recent purchase of Myspace by a group headed by Justin Timberlake. Justin plans to make Myspace a musician-friendly social network.

So how long do you think teenagers are going to continue to want their parent’s sending friend requests on Facebook? How long will employees tolerate a fear of termination because they called their boss a jerk on Twitter? It is only a matter of time before some 15-year-old whiz creates a good social network for teenagers, like Teentime.com,  or an unhappy employee creates something like 9 to 5.com. BTW, those are not real social networks … yet.

Facebook was grounded in its exclusivity. With over 500 millions members, that is no longer possible.

The future of social media is all about the niche.

Wait and see.


July 13, 2011 at 7:37 pm

Emotionally-Resonant Industrial Videos: Yes, your company should have one…

In today’s challenging financial climate, industries have adjusted their marketing strategies and are finding cost-effective ways to attract new customers and enhance the market share of existing ones.

It is no coincidence that social media, a free medium, has grown in the industrial sector. A fairly new medium, social media is an example of new, cost-effective strategies businesses are utilizing to help grow their market share. The use of Facebook, Twitter and LinkedIn, is enhanced by a marketing strategy that includes existing media to best possible effect. A particularly useful medium in an oft-neglected sector is industrial video.

An industrial video is a video that targets “industry” as its primary audience. An industrial video is a film that prioritizes pragmatism over artistic value. While the primary purpose of an educational film is strictly to inform an audience, the purpose of an industrial video is primarily to deliver a message to a customer in a particular industry, with the ultimate goal being a business relationship, or sale.

An industrial video may be:

•    a marketing tool that creatively informs the consumer about the product or service provided
•    a how-to, with instructions on its use
•    for corporate use: e.g.,  a video that shares a CEO’s vision with his employees, or a video that warns employees against improper ethical behavior
•    an attractive part of a web page: viewers would rather watch a short video on a web page than read paragraph after paragraph of content
•    an integral part of a social media strategy

While an industrial video should inform, it should also operate on an emotional level. A creative combination of music, images and on-screen text will come together as greater than the sum of its parts, and can move the viewer to look favorably on the product or service … favorably enough to pick up the phone (or mouse), and make that first connection, or purchase.

The cost of industrial video is not what it once was. Price depends on several factors: length of the video, number of shooting days, number of people in the crew, special effects, and the client’s budget. Ultimately, an effective industrial video should pay for itself.

The emergence of Youtube and other social media makes distribution cost-effective and easier than ever before. YouTube’s keyword “cloud tags” make your industrial video searchable for whatever terms fit your clients’ or customers’ needs. The technology to track who, when, and where people are watching is now available too. Video tracking statistics are a priceless marketing tool if the information is utilized effectively.

An industrial video may be posted on Youtube, Facebook, Twitter and/or emailed to potential  or existing clients. If the product was designed for exhibition, it may be shown at a trade show as part of a continuous loop, or handed out on dvd to prospective customers or clients.

Now more than ever, industrial videos are cost-effective, savvy marketing solutions for a wide variety of industries.

To learn more, email info@eface.com.

June 17, 2011 at 6:23 pm Leave a comment

Slowly But Surely: Industrial Companies Are Going Social

The overall consensus is that the use of social media by the industrial sector is experiencing a very slow adoption rate.  Industrial professionals such as engineers, technical managers, purchasing agents and research/development personnel, tend to sit on the sidelines and observe the conversations rather than taking part in them.  Having a work related conversation via social media is easy, but to the engineer with 20 projects going on at the same time along with several “hot” production deadlines, posting a Twitter comment or a Facebook status just doesn’t fit into an average day.

However, social media usage is likely to grow among industrial professionals. Those starting a Facebook account grew from 59% in 2011, almost a forty percent year over year increase.  Statistically this appears to be the hottest social media trend, however more than two-thirds of these professionals indicate that less than 20% of this content is work related.  Long term indicators are that the increased use of Facebook has the potential of becoming a viable marketing tool.

According to a recent study done by GlobalSpec, participation in social media by industrial companies is as follows:

•    40% provide an online discussion community for customers
•    33% provide one internally for employees
•    26% use video
•    24% now have a company blog
•    9% are using Twitter

The world is becoming smaller as conversations become more and more international via the use of the social media. As this happens, companies have the opportunity not to just produce and sell a product, but to become a part of the conversation. For long-term stability and maximum growth, it is not only imperative for industrial companies to jump on the social media band wagon but they also need to get behind the wheel and start driving.

May 18, 2011 at 10:40 pm

How to Use Your Video to Grow Your Business

With a little preparation, it is not hard to produce good business video and use it to your best advantage — on the web, at trade shows, in your office and more.

You might think that once you have your video done, you’ll have your web guy or gal slap it up on the old web site and your done. Time to put your feet up and wait for the world to show up with fistfulls of dollars.

Don’t be disappointed if this does not occur. We all tend to have unrealistic expectations, though as an  advertising executive, this is not a phrase I would recommend using with clients. My point is that we may look at our products or services the way we look at our kids or our pets: they are utterly perfect and can do no wrong.

This may be, but we need to convince the buyers — and we’ve just made a video that does just that.

But now what? How do we get it in front of folks?

There are at least 5 ways to use your video to get the most bang for your buck:

  • As a DVD to give out to prospects
  • On your web site (consider both full length versions and segmented by topic)
  • On air
  • You’d be surprised at how little it costs to buy time on major network and cable channels, where competition is fierce.
  • Consider Paid Programming: half hour programs run in the low to mid 4-digits for air time.
  • At trade shows, both as giveaways and running continuously at your booth
  • For presentations in front of business groups (of prospects, chambers of commerce, peers, etc.)
  • Running in office
  • On video sites like YouTube and Vimeo with proper tags that will steer the viewers you want to watch the video.

Add a little social networking: listen to the conversations on Twitter, LinkedIn, Facebook, etc.

Gently chime in with some positive helpful ideas now and then, and include links to your video.

If you build it right, they will come.

Located in Long Beach, NY, eFace media provides advertising, web design and video production services to Long Island and the New York City metro area.

January 9, 2011 at 2:45 am

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