Posts filed under ‘Digital Media Strategies’

3 Steps To Using The News For SEO and Brand Positioning

Content Marketing Ju Jitsu

Step 1: Find high ranking keywords or phrases for the niche of the industry where you want to stand out. Specific niches are better than general industries because it is easier to stand out. If, for instance, you are a manufacturer of sporting equipment, you might find standing out as a manufacturer of hockey gloves, for instance, to be less challenging both SEO-wise and in terms of branding, than standing out as a manufacturer of sporting equipment.

How do you find the right keywords or phrases: the Google Keyword Planner at the top right of your Adwords Account is a great way to find keywords that rank high in Google. You can simply click the first option: “Search for new keywords using a phrase, website or category, plug in the words you think would rank high for your niche in your industry, add your location, and Google will do the rest.

What’s great is that Google will tell you the monthly searches for your keywords or phrases, and then offer you other keywords options in a variety of related categories. Google will give you both Ad Group ideas (i.e., categories) and Keyword Ideas.

In Part 2: How do you put these keywords or phrases to work for your SEO and to position yourself as an expert?

TIP: use Geography as part of your search term: Sporting Apparel may not be quite as easy to rank as Sporting Apparel on Long Island!

Want help with your Branding, SEO and Content Marketing? email us at info@eface.com or call 516-432-1559 TODAY!

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May 14, 2017 at 3:47 pm

How are your Google Rankings?

Search Engine Optimization by eFace Media

eFace Media offers competitive rates for premium SEO services

#SEO Success Stories

How high does your site rank in Google? 

How relevant are your keyword/phrase search terms?

Some recent eface Media SEO success stories:

UnitedSalesConcepts.com
Carry-Out food packaging #3 nationally.
Food packaging supplies #8 overall in national search (organic/main search area)
Wholesale food packaging #6 national search

InsuranceExpressNY.com
(located in Baldwin, NY)
baldwin ny truck insurance #1 and #4 in the organic (main) area
baldwin ny commercial insurance #1  in the organic  area
baldwin ny flood insurance #2 in the organic  area
nassau county flood insurance #9 in the organic area
baldwin ny auto insurance #6 overall #3 in Google Maps
baldwin ny car insurance #2 organic, #9 overall

NationalMolding.com
low cost resin molding #3
plastic buckle manufacturer #5
Backpack buckles #5

Eface.com
ny metro area video production #1
Long Island corporate video production #2
nassau county corporate video production #1
long island social media marketing #3
nassau county social media marketing #6
video production NYC  #13

eFace Media offers on-page and off-page search engine optimization. We can optimize your web site by geographic location or function. We incorporate social media marketing (SMM) into our optimization programs.
Call 516 432 1559 or email info@eface.com to see how we can help your business grow.

February 22, 2012 at 4:00 pm 1 comment

How It’s Done: Effectively Blending Traditional Advertising with Social Media


According to a Nielsen Global Online Consumer Survey, consumers have greater trust in traditional media advertising than they do in online marketing. With the exception of brand websites (which are highly trusted), consumers trust ads on TV, print, radio and billboards more than they do emails, video, mobile and banner ads, and sponsored search links.

But here is something else to think about. In that same survey, the most trusted forms of advertising are personal recommendations, followed by online consumer opinions. And where do you find most personal recommendations and online consumer opinions these days?

In social media.

Ok, so now what do you do? Here are 5 tips for blending traditional advertising and social media:

1. Print Ads: Single message that is a driver to a landing page on your website. The landing page needs to contain the same message as well as the design of the print ad. The customer needs to instantly understand that this is the same offer as that they saw in the paper/magazine or online.

2. TV Commercials: Branding or offer message visually and verbally that once again drives to a landing page on the website. You have piqued their attention to visit the site – give them what they want … the offer.

3. Radio:  Single message that emotionally connects with the listener to create a mental idea of the offer, with either a phone number or website or landing page.

4. Outdoor: These by far have to have the simplest messages as you have a few seconds to grab their attention and the message has to be enticing enough for them enough to visit the site.

5. Real Life Networking: The opportunities are almost endless here. Business cards with social media profiles, ability to describe what you do in 60 seconds or less to pique interest (or move on). Bringing your offline community online helps, not only to grow your online community, but offers the opportunity to teach a newbie the ropes or interact with a local in a new way.

Bottom line: just as it doesn’t make sense to force your customers to connect with you only one way – you probably wouldn’t limit customers to just connecting over the phone for example, or just through a contact form on your website – effective communication in today’s world requires you to be where people are. The companies who are best able to reach out and connect are the ones who are seeing real results.

August 18, 2011 at 10:12 pm

It’s All About The Niche: The Future of Social Media

     Over a billion people worldwide are connected through social media. It has become a social utility, the same way electricity is a home utility. It’s a part of our lives and, given that, we want it our way.

YouTube gave us the ability to share videos. Facebook gave us real, efficient personal networks, and Twitter allows us to broadcast anything, from celebrity drug binges to political uprisings, around the world, in real time.

We can communicate in any form, at any time. The question is how long will we continue to communicate on the same Big 3 social media platforms?

Stay with me on here…

Remember when TV was just 3 major TV networks?

What happened next? Cable.

And then? Cable “niche” networks.

News, nature, sports, food, movies, travel, construction, weddings,  tech, fashion, women, men, and so on and so on…

Now there are cable networks for almost anything someone may be interested in.

Which takes me back to my main point, how long will the Big 3 have a monopoly over social media platforms?

I predict the market will demand new “niche” platforms over the next 5 years.

LinkedIn, a pre-eminent social network for professionals, is an example. Another is the recent purchase of Myspace by a group headed by Justin Timberlake. Justin plans to make Myspace a musician-friendly social network.

So how long do you think teenagers are going to continue to want their parent’s sending friend requests on Facebook? How long will employees tolerate a fear of termination because they called their boss a jerk on Twitter? It is only a matter of time before some 15-year-old whiz creates a good social network for teenagers, like Teentime.com,  or an unhappy employee creates something like 9 to 5.com. BTW, those are not real social networks … yet.

Facebook was grounded in its exclusivity. With over 500 millions members, that is no longer possible.

The future of social media is all about the niche.

Wait and see.


July 13, 2011 at 7:37 pm

Slowly But Surely: Industrial Companies Are Going Social

The overall consensus is that the use of social media by the industrial sector is experiencing a very slow adoption rate.  Industrial professionals such as engineers, technical managers, purchasing agents and research/development personnel, tend to sit on the sidelines and observe the conversations rather than taking part in them.  Having a work related conversation via social media is easy, but to the engineer with 20 projects going on at the same time along with several “hot” production deadlines, posting a Twitter comment or a Facebook status just doesn’t fit into an average day.

However, social media usage is likely to grow among industrial professionals. Those starting a Facebook account grew from 59% in 2011, almost a forty percent year over year increase.  Statistically this appears to be the hottest social media trend, however more than two-thirds of these professionals indicate that less than 20% of this content is work related.  Long term indicators are that the increased use of Facebook has the potential of becoming a viable marketing tool.

According to a recent study done by GlobalSpec, participation in social media by industrial companies is as follows:

•    40% provide an online discussion community for customers
•    33% provide one internally for employees
•    26% use video
•    24% now have a company blog
•    9% are using Twitter

The world is becoming smaller as conversations become more and more international via the use of the social media. As this happens, companies have the opportunity not to just produce and sell a product, but to become a part of the conversation. For long-term stability and maximum growth, it is not only imperative for industrial companies to jump on the social media band wagon but they also need to get behind the wheel and start driving.

May 18, 2011 at 10:40 pm


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