Posts filed under ‘Business’
Marketing Professionals and Your BPC
Consider the value of a seasoned professional, who is motivated to help your business maintain and grow its market share and its connection to your BPC (Best Potential Customer).
We come across experienced executives who do not have trusted, vetted marketing professionals, let alone a team of them, and, as a result, their businesses suffer.
Your pros should not only understand your business, they should also have a deep and intuitive grasp of both traditional and “new” (i.e., Internet) marketing, and be able to talk to you about how and why each would benefit (or not benefit) your business and your BPC. They should not look for the quick sale, but be there steadily, offering insight, understanding, and be willing to listen more than talk.
Do you have a marketing team you can trust?
David E. Feldman co-founded eFace Media as Eface Graphics LLC in 1989.
Contact him at dave@eface.com or call 516 432 1559.
Making Your Mark With Branding
In 1 word: what does your business do?
Ok. In 2 words.
How, if at all, is that idea conveyed in imagery?
Or with a tag line or slogan?
And why is all this so important, anyway?
Here’s why: we want your business to be memorable.
We want your best potential customer, client, or patient to remember what you do easily, and for a long time – or long enough to hire you.
Good branding ties all you do together in a neat little package, often with an image or tag line.
Sound easy? It’s not. It takes creativity and, often, testing, via focus groups or marketing research.
So how well does your brand sum up your business?
If you think your brand could use an upgrade, email us or call 516 432 1559.
Social Media: Increase Exposure, Leads And Profits
Social media marketing is critical to today’s business success. Read on and find out why you need to integrate this into your marketing strategy.
The Internet has gone social. Social media is the key to interacting with prospects and customers in a way that’s never been seen before. If you’re not convinced, then look at the statistics and you’ll see why your marketing efforts need to heavily go in this direction.
Some Eye Popping Stats
- It’s predicted that Facebook is on track have one billion members by August of this year.
- Fans that like your Fan Pages are more inclined to interact with your company than in other mediums.
- 70% of all mobile users have done comparison shopping using their smart phones
- 300 million people now regularly access Facebook using mobile devices.
- For each dollar spent, marketing via social media returns $1.50 on average.
- The average campaign using social video gets a whopping 30.1% rating in additional media value.
If you want to connect with your target prospect and continue to gain loyalty among present customers or clients, it’s critical that you use social media venues to increase your brand awareness and build your business.
Social media platforms include sites such as:
- Youtube
- Blogs
- Digg, Squiddoo and Reddit
By correctly using social media marketing, your information will become the most relevant and more easily accessible content in your industry. The use of this medium allows you to not only post the latest news, information and services you provide, but gives you the ability to get to know your prospects and customers by interacting with them on a daily basis.
By talking, posting, commenting, tweeting about products and services, upcoming events, specials and discounts, you can get the word out faster and more efficiently than ever before. For example, by asking questions on a Facebook fan page, you have the ability to take the pulse of your customers and know what they like, dislike and thereby better understand them.
Where Else Do You Have Access To So Many Prospects?
This kind of information is priceless and can help you constantly improve your business and image. In addition, the sheer numbers of people online using social media, allow you to grow your prospect and customer base quickly and cost effectively.
For many businesses, social media marketing can be very exciting and overwhelming at the same time. It’s important to learn as much as you can about how to use this medium in your own business.
However, don’t let that stop you from taking any action. There are many social media experts that can teach you and also help you establish a strong presence on the Internet . Bottom line, if you want to successfully grow your business into the 21st century, you’re going to have to use social media marketing in your business.
Call 516 432 1559 today or email info@eface.com to learn more.
Is Your Advertising Missing Something?
Does your advertising leave you feel like you’re missing something?
Who are you trying to market to, and how do you reach those people?
Did you know that banner advertising does not have to cost thousands of dollars a month?
Did you know that banner advertising can target people and businesses based on their interests, when they search, what they search for, and where they are?
Your message can be found by the very people who need it most, resulting in a more cost-effective marketing campaign.
Call 516 432 1559 today or email info@eface.com to learn how you can save on your marketing.
How are your Google Rankings?
eFace Media offers competitive rates for premium SEO services
#SEO Success Stories
How high does your site rank in Google?
How relevant are your keyword/phrase search terms?
Some recent eface Media SEO success stories:
UnitedSalesConcepts.com
Carry-Out food packaging #3 nationally.
Food packaging supplies #8 overall in national search (organic/main search area)
Wholesale food packaging #6 national search
InsuranceExpressNY.com
(located in Baldwin, NY)
baldwin ny truck insurance #1 and #4 in the organic (main) area
baldwin ny commercial insurance #1 in the organic area
baldwin ny flood insurance #2 in the organic area
nassau county flood insurance #9 in the organic area
baldwin ny auto insurance #6 overall #3 in Google Maps
baldwin ny car insurance #2 organic, #9 overall
NationalMolding.com
low cost resin molding #3
plastic buckle manufacturer #5
Backpack buckles #5
Eface.com
ny metro area video production #1
Long Island corporate video production #2
nassau county corporate video production #1
long island social media marketing #3
nassau county social media marketing #6
video production NYC #13
Where The Jobs Are
Changing market conditions around the world have caused many companies to find alternative sources for labor and resources. Many jobs have already been sacrificed to the global community. Manufacturing jobs have been sent to China and Vietnam, tech jobs have found a home in India, and call centers have been dominated by India and the Philippines. A competitive marketplace and an increasing smaller global community have led many companies to question if and where lines should be drawn.
While it may be possible to outsource management, the abilities required of a successful management team often cannot be outsourced without significant loss in quality. Real understanding of the unique blend of skills a company requires and the best way to combine those skills with the appropriate personnel, innovative technology and experienced market campaigns cannot simply be dumped in the laps of a company halfway around the world with no long-term ties to the ideas, strategies, tactics or organizational models they hope to manage. Having experienced managers who know how to distribute workloads among foreign and domestic labor pools is critical for smooth company operations.
Modern technology has allowed us to diversify and expand with global conditions. We now can have boots on the ground and fingers on keyboards without being confined to the same physical location. Technology has provided the means to find labor globally, train labor efficiently and ultimately save the bottom line. The ties of understanding must, however, have “legs.”
In today’s global community, there is more to running a business than finding personnel or understanding SEO guidelines. World-class companies need to understand how to draw from the growing resources the world has to offer. Understanding a company’s unique needs and evaluating the market so as to develop and implement successful strategies, tactics and organization is a first step towards empowering a company to operate even more effectively.
Effective marketing campaigns center around management that understands how to use these resources effectively. Management is the key through which global members can coordinate every venue as fast-paced changes in demand occur. Knowing where to turn and how to disseminate crucial information at all levels in a company’s process helps hone the competitive edge that is so critical in today’s economy.
Once the business learns to leverage skilled employees, wherever they may be, in the service of strategic goals, and incorporates them into the business’s tactical operations, the company and its employees will in turn be able to spend more.
Successful businesses can adjust to changing business environments or risk falling behind their competitors. Profitability gained by leveraging world resources can strengthen the national, state, regional and municipal economies by giving the business and its employees the ability to spend locally.
Understanding when and where to outsource can make all the difference.
It’s All About The Niche: The Future of Social Media
Over a billion people worldwide are connected through social media. It has become a social utility, the same way electricity is a home utility. It’s a part of our lives and, given that, we want it our way.
YouTube gave us the ability to share videos. Facebook gave us real, efficient personal networks, and Twitter allows us to broadcast anything, from celebrity drug binges to political uprisings, around the world, in real time.
We can communicate in any form, at any time. The question is how long will we continue to communicate on the same Big 3 social media platforms?
Stay with me on here…
What happened next? Cable.
And then? Cable “niche” networks.
News, nature, sports, food, movies, travel, construction, weddings, tech, fashion, women, men, and so on and so on…
Now there are cable networks for almost anything someone may be interested in.
I predict the market will demand new “niche” platforms over the next 5 years.
LinkedIn, a pre-eminent social network for professionals, is an example. Another is the recent purchase of Myspace by a group headed by Justin Timberlake. Justin plans to make Myspace a musician-friendly social network.
So how long do you think teenagers are going to continue to want their parent’s sending friend requests on Facebook? How long will employees tolerate a fear of termination because they called their boss a jerk on Twitter? It is only a matter of time before some 15-year-old whiz creates a good social network for teenagers, like Teentime.com, or an unhappy employee creates something like 9 to 5.com. BTW, those are not real social networks … yet.
Facebook was grounded in its exclusivity. With over 500 millions members, that is no longer possible.
Wait and see.
Slowly But Surely: Industrial Companies Are Going Social
The overall consensus is that the use of social media by the industrial sector is experiencing a very slow adoption rate. Industrial professionals such as engineers, technical managers, purchasing agents and research/development personnel, tend to sit on the sidelines and observe the conversations rather than taking part in them. Having a work related conversation via social media is easy, but to the engineer with 20 projects going on at the same time along with several “hot” production deadlines, posting a Twitter comment or a Facebook status just doesn’t fit into an average day.
However, social media usage is likely to grow among industrial professionals. Those starting a Facebook account grew from 59% in 2011, almost a forty percent year over year increase. Statistically this appears to be the hottest social media trend, however more than two-thirds of these professionals indicate that less than 20% of this content is work related. Long term indicators are that the increased use of Facebook has the potential of becoming a viable marketing tool.
According to a recent study done by GlobalSpec, participation in social media by industrial companies is as follows:
• 40% provide an online discussion community for customers
• 33% provide one internally for employees
• 26% use video
• 24% now have a company blog
• 9% are using Twitter
The world is becoming smaller as conversations become more and more international via the use of the social media. As this happens, companies have the opportunity not to just produce and sell a product, but to become a part of the conversation. For long-term stability and maximum growth, it is not only imperative for industrial companies to jump on the social media band wagon but they also need to get behind the wheel and start driving.
How to Use Your Video to Grow Your Business
With a little preparation, it is not hard to produce good business video and use it to your best advantage — on the web, at trade shows, in your office and more.
You might think that once you have your video done, you’ll have your web guy or gal slap it up on the old web site and your done. Time to put your feet up and wait for the world to show up with fistfulls of dollars.
Don’t be disappointed if this does not occur. We all tend to have unrealistic expectations, though as an advertising executive, this is not a phrase I would recommend using with clients. My point is that we may look at our products or services the way we look at our kids or our pets: they are utterly perfect and can do no wrong.
This may be, but we need to convince the buyers — and we’ve just made a video that does just that.
But now what? How do we get it in front of folks?
There are at least 5 ways to use your video to get the most bang for your buck:
- As a DVD to give out to prospects
- On your web site (consider both full length versions and segmented by topic)
- On air
- You’d be surprised at how little it costs to buy time on major network and cable channels, where competition is fierce.
- Consider Paid Programming: half hour programs run in the low to mid 4-digits for air time.
- At trade shows, both as giveaways and running continuously at your booth
- For presentations in front of business groups (of prospects, chambers of commerce, peers, etc.)
- Running in office
- On video sites like YouTube and Vimeo with proper tags that will steer the viewers you want to watch the video.
Add a little social networking: listen to the conversations on Twitter, LinkedIn, Facebook, etc.
Gently chime in with some positive helpful ideas now and then, and include links to your video.
If you build it right, they will come.
Located in Long Beach, NY, eFace media provides advertising, web design and video production services to Long Island and the New York City metro area.
How to Make a Great Video to Grow Your Business.
The use of video, TV commercials, paid programming and web video has exploded in the last few years.
Few companies seem to understand which businesses, and there are many, lend themselves to growth via video, and which do not.
As a business video provider for Long Island and the metro New York City area, we have had the opportunity to strategize with clients of all kinds — industrial, medical, education- or organization-related, and corporate — all smart businesspeople seeking growth, better visibility and market penetration for their goods or services.
The guidelines we suggest to each are the same:
Consider who your best target audience(s) might be. Who uses your product or service? Who might benefit the most from what you do? The answer is: probably more than just one type of person or business.
Put yourself in each of their shoes for a few minutes.
What information do they need? What mis-information might they have, that needs correcting?
How can you help them?
If you have been at all successful in your business relationships, someone someplace is benefiting.
You cannot be everywhere. Let your video talk and help them for you, using a little Hollywood magic:
• show how others have been helped (testimonials). The best kind are real people using their own words.
• show how they can be directly helped (how-to videos), and, most importantly:
• show how much better their lives, their health or their work will be as a result of using your product or service
The key word in all of the above is show.
Saying is okay. Showing is much better.
Consider gearing a segment of your video specifically for each type of person/industry who benefits from your product or service. This way, everyone understands his or her need as soon as he or she sees the video.
Or, if cost does not allow, include at least a sentence or two pointing out how everyone you can think of — specifically! — can and will benefit from your product or service.
In Part II: How to Use Your Video To Grow Your Business
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