Posts filed under ‘Business’

Marketing Professionals and Your BPC

Consider the value of a seasoned professional, who is motivated to help your business maintain and grow its market share and its connection to your BPC (Best Potential Customer).

We come across experienced executives who do not have trusted, vetted marketing professionals, let alone a team of them, and, as a result, their businesses suffer.

Your pros should not only understand your business, they should also have a deep and intuitive grasp of both traditional and “new” (i.e., Internet) marketing, and be able to talk to you about how and why each would benefit (or not benefit) your business and your BPC. They should not look for the quick sale, but be there steadily, offering insight, understanding, and be willing to listen more than talk.

Do you have a marketing team you can trust?

David E. Feldman co-founded eFace Media as Eface Graphics LLC in 1989.
Contact him at dave@eface.com or call 516 432 1559.

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August 27, 2012 at 1:16 pm

Making Your Mark With Branding

 In 1 word: what does your business do?

Ok. In 2 words.

How, if at all, is that idea conveyed in imagery?

Or with a tag line or slogan?

And why is all this so important, anyway?

Here’s why: we want your business to be memorable.

We want your best potential customer, client, or patient to remember what you do easily, and for a long time – or long enough to hire you.

Good branding ties all you do together in a neat little package, often with an image or tag line.

Sound easy? It’s not. It takes creativity and, often, testing, via focus groups or marketing research.

So how well does your brand sum up your business?

If you think your brand could use an upgrade, email us or call 516 432 1559.

July 2, 2012 at 7:02 pm 2 comments

Social Media: Increase Exposure, Leads And Profits

Social media marketing is critical to today’s business success. Read on and find out why you need to integrate this into your marketing strategy.

The Internet has gone social. Social media is the key to interacting with prospects and customers in a way that’s never been seen before. If you’re not convinced, then look at the statistics and you’ll see why your marketing efforts need to heavily go in this direction.

Some Eye Popping Stats

  • It’s predicted that Facebook is on track have one billion members by August of this year.
  • Fans that like your Fan Pages are more inclined to interact with your company than in other mediums.
  • 70% of all mobile users have done comparison shopping using their smart phones
  • 300 million people now regularly access Facebook using mobile devices.
  • For each dollar spent, marketing via social media returns $1.50 on average.
  • The average campaign using social video gets a whopping 30.1% rating in additional media value.

If you want to connect with your target prospect and continue to gain loyalty among present customers or clients, it’s critical that you use social media venues to increase your brand awareness and build your business.

Social media platforms include sites such as:

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Blogs
  • Digg, Squiddoo and Reddit

By correctly using social media marketing, your information will become the most relevant and more easily accessible content in your industry. The use of this medium allows you to not only post the latest news, information and services you provide, but gives you the ability to get to know your prospects and customers by interacting with them on a daily basis.

By talking, posting, commenting, tweeting about products and services, upcoming events, specials and discounts, you can get the word out faster and more efficiently than ever before. For example, by asking questions on a Facebook fan page, you have the ability to take the pulse of your customers and know what they like, dislike and thereby better understand them.

Where Else Do You Have Access To So Many Prospects?

This kind of information is priceless and can help you constantly improve your business and image. In addition, the sheer numbers of people online using social media, allow you to grow your prospect and customer base quickly and cost effectively.

For many businesses, social media marketing can be very exciting and overwhelming at the same time. It’s important to learn as much as you can about how to use this medium in your own business.

However, don’t let that stop you from taking any action. There are many social media experts that can teach you and also help you establish a strong presence on the Internet . Bottom line, if you want to successfully grow your business into the 21st century, you’re going to have to use social media marketing in your business.

Call 516 432 1559 today or email info@eface.com to learn more.

April 16, 2012 at 12:02 pm

Is Your Advertising Missing Something?

Does your advertising leave you feel like you’re missing something?

Who are you trying to market to, and how do you reach those people?

Did you know that banner advertising does not have to cost thousands of dollars a month?

Did you know that banner advertising can target people and businesses based on their interests, when they search, what they search for, and where they are?

Your message can be found by the very people who need it most, resulting in a more cost-effective marketing campaign.

Call 516 432 1559 today or email info@eface.com to learn how you can save on your marketing.

March 23, 2012 at 5:53 pm

How are your Google Rankings?

Search Engine Optimization by eFace Media

eFace Media offers competitive rates for premium SEO services

#SEO Success Stories

How high does your site rank in Google? 

How relevant are your keyword/phrase search terms?

Some recent eface Media SEO success stories:

UnitedSalesConcepts.com
Carry-Out food packaging #3 nationally.
Food packaging supplies #8 overall in national search (organic/main search area)
Wholesale food packaging #6 national search

InsuranceExpressNY.com
(located in Baldwin, NY)
baldwin ny truck insurance #1 and #4 in the organic (main) area
baldwin ny commercial insurance #1  in the organic  area
baldwin ny flood insurance #2 in the organic  area
nassau county flood insurance #9 in the organic area
baldwin ny auto insurance #6 overall #3 in Google Maps
baldwin ny car insurance #2 organic, #9 overall

NationalMolding.com
low cost resin molding #3
plastic buckle manufacturer #5
Backpack buckles #5

Eface.com
ny metro area video production #1
Long Island corporate video production #2
nassau county corporate video production #1
long island social media marketing #3
nassau county social media marketing #6
video production NYC  #13

eFace Media offers on-page and off-page search engine optimization. We can optimize your web site by geographic location or function. We incorporate social media marketing (SMM) into our optimization programs.
Call 516 432 1559 or email info@eface.com to see how we can help your business grow.

February 22, 2012 at 4:00 pm 1 comment

Where The Jobs Are

Changing market conditions around the world have caused many companies to find alternative sources for labor and resources. Many jobs have already been sacrificed to the global community. Manufacturing jobs have been sent to China and Vietnam, tech jobs have found a home in India, and call centers have been dominated by India and the Philippines. A competitive marketplace and an increasing smaller global community have led many companies to question if and where lines should be drawn.

While it may be possible to outsource management, the abilities required of a successful management team often cannot be outsourced without significant loss in quality. Real understanding of the unique blend of skills a company requires and the best way to combine those skills with the appropriate personnel, innovative technology and experienced market campaigns cannot simply be dumped in the laps of a company halfway around the world with no long-term ties to the ideas, strategies, tactics or organizational models they hope to manage. Having experienced managers who know how to distribute workloads among foreign and domestic labor pools is critical for smooth company operations.

Modern technology has allowed us to diversify and expand with global conditions. We now can have boots on the ground and fingers on keyboards without being confined to the same physical location. Technology has provided the means to find labor globally, train labor efficiently and ultimately save the bottom line. The ties of understanding must, however, have “legs.”

In today’s global community, there is more to running a business than finding personnel or understanding SEO guidelines. World-class companies need to understand how to draw from the growing resources the world has to offer. Understanding a company’s unique needs and evaluating the market so as to develop and implement successful strategies, tactics and organization is a first step towards empowering a company to operate even more effectively.

Effective marketing campaigns center around management that understands how to use these resources effectively. Management is the key through which global members can coordinate every venue as fast-paced changes in demand occur. Knowing where to turn and how to disseminate crucial information at all levels in a company’s process helps hone the competitive edge that is so critical in today’s economy.

Once the business learns to leverage skilled employees, wherever they may be, in the service of strategic goals, and incorporates them into the business’s tactical operations, the company and its employees will in turn be able to spend more.

Successful businesses can adjust to changing business environments or risk falling behind their competitors. Profitability gained by leveraging world resources can strengthen the national, state, regional and municipal economies by giving the business and its employees the ability to spend locally.

Understanding when and where to outsource can make all the difference.

December 7, 2011 at 7:43 pm

It’s All About The Niche: The Future of Social Media

     Over a billion people worldwide are connected through social media. It has become a social utility, the same way electricity is a home utility. It’s a part of our lives and, given that, we want it our way.

YouTube gave us the ability to share videos. Facebook gave us real, efficient personal networks, and Twitter allows us to broadcast anything, from celebrity drug binges to political uprisings, around the world, in real time.

We can communicate in any form, at any time. The question is how long will we continue to communicate on the same Big 3 social media platforms?

Stay with me on here…

Remember when TV was just 3 major TV networks?

What happened next? Cable.

And then? Cable “niche” networks.

News, nature, sports, food, movies, travel, construction, weddings,  tech, fashion, women, men, and so on and so on…

Now there are cable networks for almost anything someone may be interested in.

Which takes me back to my main point, how long will the Big 3 have a monopoly over social media platforms?

I predict the market will demand new “niche” platforms over the next 5 years.

LinkedIn, a pre-eminent social network for professionals, is an example. Another is the recent purchase of Myspace by a group headed by Justin Timberlake. Justin plans to make Myspace a musician-friendly social network.

So how long do you think teenagers are going to continue to want their parent’s sending friend requests on Facebook? How long will employees tolerate a fear of termination because they called their boss a jerk on Twitter? It is only a matter of time before some 15-year-old whiz creates a good social network for teenagers, like Teentime.com,  or an unhappy employee creates something like 9 to 5.com. BTW, those are not real social networks … yet.

Facebook was grounded in its exclusivity. With over 500 millions members, that is no longer possible.

The future of social media is all about the niche.

Wait and see.


July 13, 2011 at 7:37 pm

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