In 1 word: what does your business do?
Ok. In 2 words.
How, if at all, is that idea conveyed in imagery?
Or with a tag line or slogan?
And why is all this so important, anyway?
Here’s why: we want your business to be memorable.
We want your best potential customer, client, or patient to remember what you do easily, and for a long time – or long enough to hire you.
Good branding ties all you do together in a neat little package, often with an image or tag line.
Sound easy? It’s not. It takes creativity and, often, testing, via focus groups or marketing research.
So how well does your brand sum up your business?
If you think your brand could use an upgrade, email us or call 516 432 1559.
With a little preparation, it is not hard to produce good business video and use it to your best advantage — on the web, at trade shows, in your office and more.
You might think that once you have your video done, you’ll have your web guy or gal slap it up on the old web site and your done. Time to put your feet up and wait for the world to show up with fistfulls of dollars.
Don’t be disappointed if this does not occur. We all tend to have unrealistic expectations, though as an advertising executive, this is not a phrase I would recommend using with clients. My point is that we may look at our products or services the way we look at our kids or our pets: they are utterly perfect and can do no wrong.
This may be, but we need to convince the buyers — and we’ve just made a video that does just that.
But now what? How do we get it in front of folks?
There are at least 5 ways to use your video to get the most bang for your buck:
- As a DVD to give out to prospects
- On your web site (consider both full length versions and segmented by topic)
- On air
- You’d be surprised at how little it costs to buy time on major network and cable channels, where competition is fierce.
- Consider Paid Programming: half hour programs run in the low to mid 4-digits for air time.
- At trade shows, both as giveaways and running continuously at your booth
- For presentations in front of business groups (of prospects, chambers of commerce, peers, etc.)
- Running in office
- On video sites like YouTube and Vimeo with proper tags that will steer the viewers you want to watch the video.
Add a little social networking: listen to the conversations on Twitter, LinkedIn, Facebook, etc.
Gently chime in with some positive helpful ideas now and then, and include links to your video.
If you build it right, they will come.
Located in Long Beach, NY, eFace media provides advertising, web design and video production services to Long Island and the New York City metro area.
The use of video, TV commercials, paid programming and web video has exploded in the last few years.
Few companies seem to understand which businesses, and there are many, lend themselves to growth via video, and which do not.
As a business video provider for Long Island and the metro New York City area, we have had the opportunity to strategize with clients of all kinds — industrial, medical, education- or organization-related, and corporate — all smart businesspeople seeking growth, better visibility and market penetration for their goods or services.
The guidelines we suggest to each are the same:
Consider who your best target audience(s) might be. Who uses your product or service? Who might benefit the most from what you do? The answer is: probably more than just one type of person or business.
Put yourself in each of their shoes for a few minutes.
What information do they need? What mis-information might they have, that needs correcting?
How can you help them?
If you have been at all successful in your business relationships, someone someplace is benefiting.
You cannot be everywhere. Let your video talk and help them for you, using a little Hollywood magic:
• show how others have been helped (testimonials). The best kind are real people using their own words.
• show how they can be directly helped (how-to videos), and, most importantly:
• show how much better their lives, their health or their work will be as a result of using your product or service
The key word in all of the above is show.
Saying is okay. Showing is much better.
Consider gearing a segment of your video specifically for each type of person/industry who benefits from your product or service. This way, everyone understands his or her need as soon as he or she sees the video.
Or, if cost does not allow, include at least a sentence or two pointing out how everyone you can think of — specifically! — can and will benefit from your product or service.
In Part II: How to Use Your Video To Grow Your Business
The challenge is to create an entertaining demo video for the launch of a new product to viewers on Long Island, the New York metro area and beyond.
The video has to reflect the brand’s campaign look, along with its feel and tone. Moreover, the deadline is right around the corner – a difficult task, particularly under pressure.
Since time was short, our creative team had to work fast. We garnered a sense of the functions and features that came with the product by interviewing the client’s staff. Our team implemented these findings in order to create a 3-minute marketing video to showcase the potential of the product to its best potential audience, including both end users and distributors. We also integrated a fast-paced soundtrack to set the tone of pulsing immediacy. The video was produced with an aesthetic of image, sound, tone and type, that reflected the values of its intended audience.
The client loved the piece and the public’s interest was piqued and grown as part of a successful marketing campaign.
Learn more about video production services from eFace Media, located in Long Beach, NY, serving Nassau County, Suffolk County and the New York metropolitan area. Click to visit eFace Media or call 516-432-1559.
United Sales Concepts, Experience & Hard Work Package Success
Offering wholesale food packaging is much more than buying cups and plates from a manufacturer and selling them to restaurants. As in so many other fields, offering wholesale food packaging has become a specialized art, and like any art, success requires practice and hard work.
United Sales Concepts has been “packaging success” since 1971, and their hard work and practice have paid off. From restaurant supplies to carry-out food packaging for national take out chain restaurants, to freezer aisle packaging, USC has done their homework via hard work, come to understand a whole host of markets, and developed relationships with many of the major food packaging manufacturers and Jan-San suppliers.
United Sales Concept offers wholesale food packaging to much of the northeast United States and Canada.
They deliver multifunctional high quality catering supplies including cutlery, cooking and heating products for events, from the high end to the more mundane. They offer take-out packaging that reflects not only the needs of the business, but the lifestyle of the end-user, whether they eat on the go, or are a two-job (or more) household who eat at home but require quickly prepared options. Supermarket and processor packaging don’t have to be complex or difficult. USC streamlines the process of finding and sourcing the very best in supermarket packaging products. United Sales Concepts also offers restaurant equipment and supplies and has relationships with the biggest and best suppliers in the industry.
The result is a company with a multitude of relationships and the experience to understand and address the wholesale food packaging needs of food-related manufacturers, national chain restaurants, hotels, supermarkets, caterers and restaurants.
USC has offices in Valley Stream, NY and Mt. Laurel NJ and can be reached at 516-825-2792 or 856-2800.
Or visit: http://www.unitedsalesconcepts.com
Located in Long Beach, NY
Unlike web design, SEO or even social media services, which can be offered by non-local providers (non-local in this case meaning not in Nassau County, Long Island or the New York metro area, let alone Long Beach, NY, where we are located), video production is more of a hands-on service, produced by a vendor who really ought to be local.
So our approach to video production services, whether for web videos, how-to videos, or corporate video, is to not only meet with the company, but to get to know the company’s culture. We ask a lot of questions, meet with key personnel, discuss objectives and get a sense of the personalities of key individuals. We also ask what types of videos resonate. What is their tone? Is humor important? Can we see examples?
Price is driven by variables including:
What kind of deliverables does the company want?
How long is the finished video expected to be?
What will it be used for? As a commercial on the web? As a selling tool? As a how-to video? A sizzle piece?
How many days will the shoot require, and how many people? What kind of lighting? Sound (lapel mics, shotgun mics, boom, etc?
How many camera shoot?
Because we are located in Long Beach, which is near Oceanside, Rockville Centre, and the 5 Towns in Nassau County, we service primarily those areas of Long Island.
We also serve industrial companies throughout Nassau County and Suffolk County, with a focus in the industrial parks in Hauppauge, Farmingdale, Plainview, Ronkonkoma and Islandia. Industrial companies have a unique niche in that they need professional quality materials because their business model is typically B to B, but have often found ad agencies beyond their reach, price wise.
eFace Media specializes in offering competitive pricing along with the highest quality products and services.
eFace media is located in Long Beach, Long Island.
Click to learn more about our services:
or Call 516 432 1559
Does your advertising leave you feel like you’re missing something?
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