Making Your Mark With Branding

 In 1 word: what does your business do?

Ok. In 2 words.

How, if at all, is that idea conveyed in imagery?

Or with a tag line or slogan?

And why is all this so important, anyway?

Here’s why: we want your business to be memorable.

We want your best potential customer, client, or patient to remember what you do easily, and for a long time – or long enough to hire you.

Good branding ties all you do together in a neat little package, often with an image or tag line.

Sound easy? It’s not. It takes creativity and, often, testing, via focus groups or marketing research.

So how well does your brand sum up your business?

If you think your brand could use an upgrade, email us or call 516 432 1559.

July 2, 2012 at 7:02 pm 2 comments

How to Use Your Video to Grow Your Business

With a little preparation, it is not hard to produce good business video and use it to your best advantage — on the web, at trade shows, in your office and more.

You might think that once you have your video done, you’ll have your web guy or gal slap it up on the old web site and your done. Time to put your feet up and wait for the world to show up with fistfulls of dollars.

Don’t be disappointed if this does not occur. We all tend to have unrealistic expectations, though as an  advertising executive, this is not a phrase I would recommend using with clients. My point is that we may look at our products or services the way we look at our kids or our pets: they are utterly perfect and can do no wrong.

This may be, but we need to convince the buyers — and we’ve just made a video that does just that.

But now what? How do we get it in front of folks?

There are at least 5 ways to use your video to get the most bang for your buck:

  • As a DVD to give out to prospects
  • On your web site (consider both full length versions and segmented by topic)
  • On air
  • You’d be surprised at how little it costs to buy time on major network and cable channels, where competition is fierce.
  • Consider Paid Programming: half hour programs run in the low to mid 4-digits for air time.
  • At trade shows, both as giveaways and running continuously at your booth
  • For presentations in front of business groups (of prospects, chambers of commerce, peers, etc.)
  • Running in office
  • On video sites like YouTube and Vimeo with proper tags that will steer the viewers you want to watch the video.

Add a little social networking: listen to the conversations on Twitter, LinkedIn, Facebook, etc.

Gently chime in with some positive helpful ideas now and then, and include links to your video.

If you build it right, they will come.

Located in Long Beach, NY, eFace media provides advertising, web design and video production services to Long Island and the New York City metro area.

January 9, 2011 at 2:45 am Leave a comment

How to Make a Great Video to Grow Your Business.

The use of video, TV commercials, paid programming and web video has exploded in the last few years.

Few companies seem to understand which businesses, and there are many, lend themselves to growth via video, and which do not.

As a business video provider for Long Island and the metro New York City area, we have had the opportunity to strategize with clients of all kinds — industrial, medical, education- or organization-related, and corporate — all smart businesspeople seeking growth, better visibility and market penetration for their goods or services.

The guidelines we suggest to each are the same:

Consider who your best target audience(s) might be. Who uses your product or service? Who might benefit the most from what you do? The answer is: probably more than just one type of person or business.

Put yourself in each of their shoes for a few minutes.

What information do they need? What mis-information might they have, that needs correcting?

How can you help them?

If you have been at all successful in your business relationships, someone someplace is benefiting.

You cannot be everywhere. Let your video talk and help them for you, using a little Hollywood magic:

• show how others have been helped (testimonials). The best kind are real people using their own words.
• show how they can be directly helped (how-to videos), and, most importantly:
• show how much better their lives, their health or their work will be as a result of using your product or service

The key word in all of the above is show.

Saying is okay. Showing is much better.

Consider gearing a segment of your video specifically for each type of person/industry who benefits from your product or service. This way, everyone understands his or her need as soon as he or she sees the video.

Or, if cost does not allow, include at least a sentence or two pointing out how everyone you can think of — specifically! — can and will benefit from your product or service.

In Part II: How to Use Your Video To Grow Your Business

November 19, 2010 at 9:22 pm Leave a comment

Case Study 19 – Video to Launch New Product to Long Island, the New York City Metro Area and Beyond

The Challenge

Video Production for Long Island and the New York Metro Area

The challenge is to create an entertaining demo video for the launch of a new product to viewers on Long Island, the New York metro area and beyond.

The video has to reflect the brand’s campaign look, along with its feel and tone. Moreover, the deadline is right around the corner – a difficult task, particularly under pressure.

The Solution
Since time was short, our creative team had to work fast. We garnered a sense of the functions and features that came with the product by interviewing the client’s staff. Our team implemented these findings in order to create a 3-minute marketing video to showcase the potential of the product to its best potential audience, including both end users and distributors. We also integrated a fast-paced soundtrack to set the tone of pulsing immediacy. The video was produced with an aesthetic of image, sound, tone and type, that reflected the values of its intended audience.

The Result
The client loved the piece and the public’s interest was piqued and grown as part of a successful marketing campaign.

Learn more about video production services from eFace Media, located in Long Beach, NY, serving Nassau County, Suffolk County and the New York metropolitan area. Click to visit eFace Media or call 516-432-1559.

September 15, 2014 at 9:20 pm Leave a comment

Wholesale Food Packaging

United Sales Concepts, Experience & Hard Work Package Success

Offering wholesale food packaging is much more than buying cups and plates from a manufacturer and selling them to restaurants. As in so many other fields, offering wholesale food packaging has become a specialized art, and like any art, success requires practice and hard work.

United Sales Concepts has been “packaging success” since 1971, and their hard work and practice have paid off. From restaurant supplies to carry-out food packaging for national take out chain restaurants, to freezer aisle packaging, USC has done their homework via hard work, come to understand a whole host of markets, and developed relationships with many of the major food packaging manufacturers and Jan-San suppliers.

United Sales Concept offers wholesale food packaging to much of the northeast United States and Canada.

They deliver multifunctional high quality catering supplies including cutlery, cooking and heating products for events, from the high end to the more mundane. They offer take-out packaging that reflects not only the needs of the business, but the lifestyle of the end-user, whether they eat on the go, or are a two-job (or more) household who eat at home but require quickly prepared options. Supermarket and processor packaging don’t have to be complex or difficult. USC streamlines the process of finding and sourcing the very best in supermarket packaging products. United Sales Concepts also offers restaurant equipment and supplies and has relationships with the biggest and best suppliers in the industry.

The result is a company with a multitude of relationships and the experience to understand and address the wholesale food packaging needs of food-related manufacturers, national chain restaurants, hotels, supermarkets, caterers and restaurants.

USC has offices in Valley Stream, NY and Mt. Laurel NJ and can be reached at 516-825-2792 or 856-2800.
Or visit: http://www.unitedsalesconcepts.comCustom food packaging consultants

April 22, 2014 at 2:33 pm Leave a comment

Video Production Serving Nassau County, Long Island

Video Production in Nassau County, Long IslandeFace Media
Video Production
Located in Long Beach, NY

Unlike web design, SEO or even social media services, which can be offered by non-local providers (non-local in this case meaning not in Nassau County, Long Island or the New York metro area, let alone Long Beach, NY, where we are located), video production is more of a hands-on service, produced by a vendor who really ought to be local.

So our approach to video production services, whether for web videos, how-to videos, or corporate video, is to not only meet with the company, but to get to know the company’s culture. We ask a lot of questions, meet with key personnel, discuss objectives and get a sense of the personalities of key individuals. We also ask what types of videos resonate. What is their tone? Is humor important? Can we see examples?

Price is driven by variables including:
What kind of deliverables does the company want?
How long is the finished video expected to be?
What will it be used for? As a commercial on the web? As a selling tool? As a how-to video? A sizzle piece?
How many days will the shoot require, and how many people? What kind of lighting? Sound (lapel mics, shotgun mics, boom, etc?
How many camera shoot?

Because we are located in Long Beach, which is near Oceanside, Rockville Centre, and the 5 Towns in Nassau County, we service primarily those areas of Long Island.

We also serve industrial companies throughout Nassau County and Suffolk County, with a focus in the industrial parks in Hauppauge, Farmingdale, Plainview, Ronkonkoma and Islandia. Industrial companies have a unique niche in that they need professional quality materials because their business model is typically B to B, but have often found ad agencies beyond their reach, price wise.

eFace Media specializes in offering competitive pricing along with the highest quality products and services.

eFace media is located in Long Beach, Long Island.

eFace Media website: http://www.eface.com

Click to learn more about our services:
Video Production.

Web design.

SEO services.

Social Media Marketing.

Brochure design.

Need a quote – just fill out a quick ‘n easy form.

or Call 516 432 1559

or email
dave@eface.com

February 21, 2014 at 6:43 pm Leave a comment

Marketing Professionals and Your BPC

Consider the value of a seasoned professional, who is motivated to help your business maintain and grow its market share and its connection to your BPC (Best Potential Customer).

We come across experienced executives who do not have trusted, vetted marketing professionals, let alone a team of them, and, as a result, their businesses suffer.

Your pros should not only understand your business, they should also have a deep and intuitive grasp of both traditional and “new” (i.e., Internet) marketing, and be able to talk to you about how and why each would benefit (or not benefit) your business and your BPC. They should not look for the quick sale, but be there steadily, offering insight, understanding, and be willing to listen more than talk.

Do you have a marketing team you can trust?

David E. Feldman co-founded eFace Media as Eface Graphics LLC in 1989.
Contact him at dave@eface.com or call 516 432 1559.

August 27, 2012 at 1:16 pm Leave a comment

Social Media: Increase Exposure, Leads And Profits

Social media marketing is critical to today’s business success. Read on and find out why you need to integrate this into your marketing strategy.

The Internet has gone social. Social media is the key to interacting with prospects and customers in a way that’s never been seen before. If you’re not convinced, then look at the statistics and you’ll see why your marketing efforts need to heavily go in this direction.

Some Eye Popping Stats

  • It’s predicted that Facebook is on track have one billion members by August of this year.
  • Fans that like your Fan Pages are more inclined to interact with your company than in other mediums.
  • 70% of all mobile users have done comparison shopping using their smart phones
  • 300 million people now regularly access Facebook using mobile devices.
  • For each dollar spent, marketing via social media returns $1.50 on average.
  • The average campaign using social video gets a whopping 30.1% rating in additional media value.

If you want to connect with your target prospect and continue to gain loyalty among present customers or clients, it’s critical that you use social media venues to increase your brand awareness and build your business.

Social media platforms include sites such as:

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Blogs
  • Digg, Squiddoo and Reddit

By correctly using social media marketing, your information will become the most relevant and more easily accessible content in your industry. The use of this medium allows you to not only post the latest news, information and services you provide, but gives you the ability to get to know your prospects and customers by interacting with them on a daily basis.

By talking, posting, commenting, tweeting about products and services, upcoming events, specials and discounts, you can get the word out faster and more efficiently than ever before. For example, by asking questions on a Facebook fan page, you have the ability to take the pulse of your customers and know what they like, dislike and thereby better understand them.

Where Else Do You Have Access To So Many Prospects?

This kind of information is priceless and can help you constantly improve your business and image. In addition, the sheer numbers of people online using social media, allow you to grow your prospect and customer base quickly and cost effectively.

For many businesses, social media marketing can be very exciting and overwhelming at the same time. It’s important to learn as much as you can about how to use this medium in your own business.

However, don’t let that stop you from taking any action. There are many social media experts that can teach you and also help you establish a strong presence on the Internet . Bottom line, if you want to successfully grow your business into the 21st century, you’re going to have to use social media marketing in your business.

Call 516 432 1559 today or email info@eface.com to learn more.

April 16, 2012 at 12:02 pm Leave a comment

Is Your Advertising Missing Something?

Does your advertising leave you feel like you’re missing something?

Who are you trying to market to, and how do you reach those people?

Did you know that banner advertising does not have to cost thousands of dollars a month?

Did you know that banner advertising can target people and businesses based on their interests, when they search, what they search for, and where they are?

Your message can be found by the very people who need it most, resulting in a more cost-effective marketing campaign.

Call 516 432 1559 today or email info@eface.com to learn how you can save on your marketing.

March 23, 2012 at 5:53 pm Leave a comment

Older Posts


Categories

Feeds

September 2016
M T W T F S S
« Sep    
 1234
567891011
12131415161718
19202122232425
2627282930  

Blog Stats

  • 1,669 hits