How to Use Your Video to Grow Your Business

With a little preparation, it is not hard to produce good business video and use it to your best advantage — on the web, at trade shows, in your office and more.

You might think that once you have your video done, you’ll have your web guy or gal slap it up on the old web site and your done. Time to put your feet up and wait for the world to show up with fistfulls of dollars.

Don’t be disappointed if this does not occur. We all tend to have unrealistic expectations, though as an  advertising executive, this is not a phrase I would recommend using with clients. My point is that we may look at our products or services the way we look at our kids or our pets: they are utterly perfect and can do no wrong.

This may be, but we need to convince the buyers — and we’ve just made a video that does just that.

But now what? How do we get it in front of folks?

There are at least 5 ways to use your video to get the most bang for your buck:

• As a DVD to give out to prospects
• On your web site (consider both full length versions and segmented by topic)
• On air
• You’d be surprised at how little it costs to buy time on major network and cable channels, where competition is fierce.
• Consider Paid Programming: half hour programs run in the low to mid 4-digits for air time.
• At trade shows, both as giveaways and running continuously at your booth
• For presentations in front of business groups (of prospects, chambers of commerce, peers, etc.)
• Running in office
• On video sites like YouTube and Vimeo with proper tags that will steer the viewers you want to watch the video.

Add a little social networking: listen to the conversations on Twitter, LinkedIn, Facebook, etc.

Gently chime in with some positive helpful ideas now and then, and include links to your video.

If you build it right, they will come.

Located in Long Beach, NY, eFace media provides advertising, web design and video production services to Long Island and the New York City metro area.

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